It’s Coming to London..

By 20 February, 2014Uncategorized

It’s Coming to London..

During the British Grand Prix the City of London will echo to the sound of F1 car’s as they light up the street’s in demonstration prior to the British Grand Prix

– Secret F1 car demo in the streets
– Largest F1 car concours in history
– Reviving the F1 drivers cricket match last played in 70’s with James Hunt
– A festival of motorsport in the heart of the city on a 6 acre site with live demos
– Supporting the Prince’s Trust by give a share of the profits to charity
– Bringing young people into F1 through apprenticeship schemes

Race Week is an exciting new addition to the motorsport’s calendar, and will be the home of entertainment in London, during the British Grand Prix. The main events will be held on 3rd July in the heart of the City of London at Royal Artillery Gardens on City Road, the 6 acre site will be the home for F1 cars, drivers and stars a like as they celebrate the glamour of motorsport. As part of the action, there will be a display of some of the World’s rarest F1 cars through history, from Ayrton Senna’s 1984 Toleman to Michael Schumacher’s 1992 Benetton that he won his first Grand Prix in, forming part of the largest Grand Prix Concours ever assembled. This festival of all things fast will give guests the chance to test their skills by trying out the F1 simulators use by the teams and times set by F1 drivers. As well as luxury shopping villages, and memorabilia, F1 driver autograph session and Q&A that will take place throughout the day.

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The star attraction will of course be the live running F1 cars, where Londoner’s will get the chance to get up close and personal with F1 cars like never before, see them being prep’d in the ‘paddock’ before their demonstration to the crowd with the chance to see the cars doing burn-outs and donuts just inches from their feet The event will also be reviving a historic cricket match played in the 70’s by legendary F1 drivers such as James Hunt, and Niki Lauder. With may of these famous drivers son’s and modern day F1 drivers taking part.

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As part of the Race Week, it will also be hosting the famous Grand Prix Ball, the gala dinner prior to the race, the red carpet will host the stars of F1 for a black tie spectacular, all in support of the Prince’s Trust. Expect the glamorous black tie affair to kick off with a bang! The signature live F1 demonstration will take the crowds breath away, and kick off the evening proceedings. They will then be wined, dined and entertained in stunning surroundings in the heart of London. Mix with the star-studded celebrity guest list for a champagne reception, three-course dinner, mingle amongst the stunning display of F1 cars and be entertained with live acts by top artists and DJs as we prepare for the British Grand Prix at Silverstone.

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The ball this year will be held in support of the Prince’s Trust, a youth charity founded by the Prince of Wales, that helps change young lives. As well as donating a share of the profits of the evening to charity, through the coming month young people will be give the chance to learn and get involved with the F1 industry which is at the pinnacle of engineering in the UK. Race Week will see a series of other live events throughout the week, such as a business forum on the sport in partnership with Sports Pro, and a driver’s party following the race! So don’t miss the action! Jonny Dodge, organiser of Race Week: “We’re really looking forward to bringing the Race Week festival to London; and to see F1 cars in the street’s is sure to create some excitement! Plus our partnership with the Prince’s trust also means we can help bring young people into the sport as well”

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General Admission tickets in the day from £40 Hospitality tables from £1,400 +vat Grand Prix Ball tables from £3,600+vat High-resolution images for press:

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